3 Must-Know Metrics for Your Small Business Website

We know you want to make maximum money with minimum effort on your website. So we put together this bottom-line, don’t-bother-me-with-details, just-tell-me-what-I-need-to-know list of three metrics that show if a local-business website is doing its job. 1. Conversion rate The point of your site is to attract visitors, then convert them into leads for ultimate… Read More

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6 MORE Essential SEO Terms Every Business Owner Should Know

With the everchanging landscape of SEO the past couple of years, business owners must now know more than the seven essential seo terms we published back in 2012.  Google has gone through major iterations of how they calculate and rank websites, and that has caused SEO “experts” to redefine their new selling tactics. Knowing what… Read More

essential SEO terms

Marketing Metrics that Matter [Infographic]

With hundreds (if not thousands) of different marketing metrics floating around out there, simply finding a pattern in the noise can be downright arduous. Fortunately, the folks at Pardot have put together this handy infographic cheat sheet to help you separate the actionable metrics (data that actually affects your revenue) from the vanity metrics (data… Read More

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Where To Find Content To Share On Social Media

For a business owner, it’s understandable that many are crazy busy and wrapped up in so many things going on with their business. But for a business, marketing is extremely important, especially on social media. Time and resource constraints can be a major barrier for many who want to build and publish a ton of… Read More

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How to Manage a Social Media Crisis

SocialMediaCrisis

Recently you may have noticed that a handful of big companies have made some major blunders on social media. For a company going through a social media crisis it can be an all-consuming experience. And since no company is completely immune, it’s important to have a plan. Here’s how your company can plan and manageContinue Reading …

Get Social Media Buzzing About Your Event with These Tips

Special event social media

Recently, I attended an event where vendors were selling their wares, and I was so enjoying myself that I decide to tweet and Instagram about it. But when I looked around the event, I saw no indication that there were any social profiles associated with the event. I looked at the first few pages of theContinue Reading …

Joining Forces: Can Social Boost Search?

Integrated Social and Search Maketing

A recent report from Marin Software uncovered some interesting new data about the effects of cross-channel marketing. Search has long dominated the landscape of digital advertising, but social advertising has gained steam in recent years. Many companies are increasing their spend on both strategies in the coming year, but this report suggests that the efforts shouldn’tContinue Reading …

Is That Phone Call Really from Google?

Is that really Google calling?

Small businesses are reporting that after they signed up for a Google+ Local page, they received calls from people who seem to be claiming that they are from Google. These callers are actually unethical sales people from various companies, trying to sell “listing verification” services, among other things. It’s easy to mistake them for GoogleContinue Reading …

3 Must-Know Metrics for Your Small Business Website

Track with 3 Starting Positions Small

We know you want to make maximum money with minimum effort on your website. So we put together this bottom-line, don’t-bother-me-with-details, just-tell-me-what-I-need-to-know list of three metrics that show if a local-business website is doing its job. 1. Conversion rate The point of your site is to attract visitors, then convert them into leads for ultimateContinue Reading …

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