Sometimes going a little out of your way for your customers can yield big results. Here are a few ideas for how you can help your customers; turning them into fans for life: Stick to your word Loyalty rewards Small freebies Appointment reminders Community involvement
Until recently, the AdWords interface had separate tools for keyword research and traffic estimation. This meant that research involved a cumbersome step of manually moving data between those tools to get a full picture. On May 20, Google announced the release of the Keyword Planner, which aims to mesh together the two tools into one.Continue Reading …
While the bulk of search engine optimizing is done online, not all of your marketing efforts need to originate online. There are a wealth of ways to get links, buzz, and mentions that are beneficial to your overall SEO campaigns that involve starting out in the “real world”. Sponsor an Event Sponsor a Charity AskContinue Reading …
If you could sit in a room with someone from Google, Facebook, Yext or SuperMedia — what would you ask them about advertising your business locally? Recently, dozens of small business owners got that chance as four industry experts shared advice on how to advertise successfully in the digital landscape. A few key bits of adviceContinue Reading …
First, what is a Google penalty? Google has two types of penalties; algorithmic and manual. Algorithmic penalties are automated and happen as a result of filters Google uses in its algorithm to remove low-quality pages from its search results. Recent updates to Google’s algorithm have been called Panda, Penguin and the-not-yet-implemented Penguin 2.0. Manual penaltiesContinue Reading …
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