One Small Business’s Approach to Social Media — with Impressive Results

Out of Print has a unique product and a unique approach to social media. The New York-based retail company takes the covers of the world’s most beloved books and puts them on T-shirts, phone cases and more. Their products are online and available wholesale, and for every item sold, they donate one book to a community in… Read More

small business facebook page

Twitter’s New Profiles: In-Depth Overview

Like many social networks, things on Twitter are changing. They have started rolling out a new design to their pages on Tuesday to a small portion of their users. The new design so far has been activated mostly for celebrities or new users, but it’s coming to everyone soon.  The tweaks come mostly to Twitter’s… Read More

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Quick Content Marketing

Content Marketing. You hear a lot about how you need to have good, relevant content on your website. You need to make sure that it’s up to date and that you are continually adding new content in a timely way. You hear that you need to write 500 words a day and have a regular… Read More

Quick Content Marketing

Guide to Customer Relationship Management Software for Small Business

Customer relationship management software, CRM software, sales force automation software, leads management software, contact management software, channel management software. Many names, many vendors but bottom line these tools should help you organize your sales operation so you miss fewer sales opportunities and close more deals – without driving you to the vendor’s help desk.  We… Read More

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7 Things You Should Never Do on a Small Business Blog

Business blogs have become more ubiquitous than big hair in Texas. But just because everyone is blogging these days doesn’t necessarily mean that they’re doing it right. Whether you’re an old pro or a blogging newbie, it’s still all too easy to fall into some of these common blogging bloopers. All Promotion, All the Time… Read More

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3 Must-Know Metrics for Your Small Business Website

Track with 3 Starting Positions Small

We know you want to make maximum money with minimum effort on your website. So we put together this bottom-line, don’t-bother-me-with-details, just-tell-me-what-I-need-to-know list of three metrics that show if a local-business website is doing its job. 1. Conversion rate The point of your site is to attract visitors, then convert them into leads for ultimateContinue Reading …

Secrets of a Killer Blog Post [Infographic]

Secrets to a Killer Blog Post

Are you looking to sharpen your blog writing skills? Today’s infographic, “Secrets of a Killer Blog Post“, highlights a key component of strengthening the credibility of your blog posts – references! Yes, we’re going back to high school with this one, folks. All the key components for that senior research paper can also be used asContinue Reading …

6 MORE Essential SEO Terms Every Business Owner Should Know

essential SEO terms

With the everchanging landscape of SEO the past couple of years, business owners must now know more than the seven essential seo terms we published back in 2012.  Google has gone through major iterations of how they calculate and rank websites, and that has caused SEO “experts” to redefine their new selling tactics. Knowing whatContinue Reading …

Marketing Metrics that Matter [Infographic]

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With hundreds (if not thousands) of different marketing metrics floating around out there, simply finding a pattern in the noise can be downright arduous. Fortunately, the folks at Pardot have put together this handy infographic cheat sheet to help you separate the actionable metrics (data that actually affects your revenue) from the vanity metrics (dataContinue Reading …

One Small Business’s Approach to Social Media — with Impressive Results

small business facebook page

Out of Print has a unique product and a unique approach to social media. The New York-based retail company takes the covers of the world’s most beloved books and puts them on T-shirts, phone cases and more. Their products are online and available wholesale, and for every item sold, they donate one book to a community inContinue Reading …

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