SuperMedia blog

No matter whether the economy is booming or sputtering, a motivated sales force is essential for your company’s success. While many executives believe a competitive compensation structure alone is the key to keeping the sales team happy, money is not a strong motivator for everyone. If you want to drive sales to impressive new heights, learning how to motivate your sales force without resorting to higher paychecks should be number one on your daily task list.

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If your small business relies on a team of employees to tackle your day-to-day tasks, provide customer service, assemble your products, deliver your services, or boost sales, then you would agree that your company’s success – and survival – rely on your employees’ happiness.

Productivity, profitability, and retention are the result of hardworking, happy employees. And, let’s not forget: your employee’s mood and outlook on the company will impact ...

The convergence of tighter budgets and emerging media including social networks and mobile means marketers have both the need and the ability to effectively identify and target their prospects. According to a recent ResearchCrop study, however, less than 10% of B2C businesses do so.

Begin with the Basics

Using real-time lead scoring data allows businesses to more accurately pinpoint their prospects and, by doing so, improve their conversion rates.

In the course of any business, times will exist when you need more help than you have the budget to hire. You have the option to ignore the need and place additional responsibilities on your existing employees, but the cost of overtime and worker burnout can soon outweigh your financial savings. Before you add a new employee to the payroll, consider three reasons to use contract labor at your company.

Use Contract Labor for Savings

Perhaps the primary reason to use contract ...

If you want to promote your business while you make sales, consider taking up blogging. You can become an expert in your field while you promote your products and services. Here's what you need to start blogging for dollars right away.

Blogging Start-Up is Easy

First, you need to create a blogging plan. You should decide what you want to sell, whether it's a product or service. You can make money writing for other people's blogs in some cases, but to really be profitable, ...

If you have a small business with great products, that alone isn't enough to insure your success. A savvy and helpful sales force is an invaluable asset, but even that isn't enough. Eventually, and sooner rather than later, you'll need effective and consistent marketing to take your business to the next level.

If you're a widget guru and not a marketing wizard, you're not alone. Most small business entrepreneurs know their products, industry and something about their customers. Many ...

Superpages.com Drives Business Leads and Exposure to Business Listings by Distributing Online Coupons Through City-Specific Twitter Accounts More coupons are being redeemed and more consumers are searching for online coupons according to reports

DALLAS – Superpages.com® today announced the launch of a new initiative on Twitter to drive more leads to its business listings. At no cost to the business owner, Superpages.com is distributing thousands of coupons it houses from its ...

Deciding its time to hire a sales manager to lead the sales department is a significant moment in the growth of any company. Before you post a listing or make an announcement that you are in need of a sales manager, take the time to carefully define what you are looking for.

If you are running a small start-up business, you’ll know it is time to hire a sales manager when you feel that you are spreading yourself too thin. Handing the sales reigns over to a manager is a pivotal ...

American consumers have more options than ever before. They can choose to shop online or offline. They can choose how they pay for their purchases. And, in many cases, they can choose to do business with a local provider or one from across the country, or across the globe.

No matter how good or affordable your products or services are, there’s a competitor out there somewhere who will claim to do the job better or sell the product for less.

How do you avoid ...

The iPad has taken the computer world by storm, and already advertisers are clamoring to get their messages through to iPad users. Apple developed a program called iAds to respond to advertiser demand, but with costs starting at $1 million for a campaign, that puts advertising out of sight for most small businesses. However, many companies are offering advertising on their own iPad applications at much more reasonable rates.

Cost-Per-Thousand Clicks

When you advertise ...