5 Quick Tips to Getting More Online Reviews

tips for getting online reviews

In our recent webinar, a small business owner lamented the lack of reviews their company was getting online. Their question: How do you get customers to review you? Our answer:

1. If you have a storefront, you can often get stickers from the review sites. Place these  stickers in your storefront window so your customers know where they can find you online. 

2. This one requires more gumption, but don’t be afraid to ask for reviews. People are more likely to follow through on an action if they told you personally they would do it. If you sense a customer is really satisfied with your service, tell them: “We’re trying to get the word out about our business. Could you write a review for us on [review site]? It would be a huge help!” 

3. If you ship products, include a note requesting a review with your product when you mail it. I personally have received such a note and noticed the business had an unusually high number of reviews. The note said something like: “If you’re satisfied with your product, please write a review for us on [review site]. Our small business’s success depends on customer reviews!”

4. Include a link in your email signature that says, “Review us on [review site]!”

5. Request reviews via social media and your newsletter. You can circulate a request on Facebook every month or two. On Twitter, you can circulate requests more like every two weeks or so. If you have room on your newsletter, you can have a small call-out on every one you send out.

And remember, the more reviews you get, the more likely some of those will be negative. Learn how to handle negative reviews here.

About Christine Landry

Christine Landry is a Senior Editor at Dex Media. She blogs, tweets, Stumbles, Facebooks and often turns nouns into verbs. She could be very, very Pinterested in you too.


  1. Requesting a review is all well and good, but it would help if you make this process as easy as possible for your customers by asking If they would like instructions on how to more easily do this. Get this is a technique my dentist used… and it worked, at least with me. It also has the value of providing a little bit of extra promotion by way of handing out a flyer with your name, number and address on it for the person to bring home with them.

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