We recently wrote about a simple way to create a text graphic — but just because it’s simple, doesn’t mean anything goes. You still need to create a graphic that’s easily readable and appealing to the eye to increase the chances it will be shared by others.
Here’s what to keep in mind.
- Make sure the background imagery doesn’t interfere with reading your text. When in doubt, go with a plain background, like this chalkboard.
- Choose a font reflective of your message. A whimsical font suits a playful message, but a basic font is better for a serious message. If you’re going with a chalkboard background, choose a chalk-like font, like PicMonkey’s Eraser Dust.
- For small graphics — but not longer infographics — keep your word count down. The shorter your message, the more likely it will be read.
- Opt for high contrast. Don’t choose a pale green background and then use a pale blue font. A brighter green background and a white font will pop more.
- If all goes well, your graphic will be shared beyond your platforms. So be sure to brand it to lead readers back to you.