Advertiser’s Guide to Mobile – Why Advertise on Mobile? [Infographic]

As we get started into the New Year, many businesses are asking themselves what it will take to reach their goals in 2013?  One way is through mobile advertising.  Are you advertising on mobile yet?  If not, you should be!  startapp recently released a great infographic about advertisers on mobile.

There are a few key take aways that I found very informative.

  • Over 50% of mobile searches are local vs only 20% on the desktop
  • 84% of mobile restaurant seekers make a selection within a day and 64% of them convert within an hour
  • 2 out of 3 consumers claim they “notice mobile ads” whereas on desktop they just skip over them.
  • 1 out of 3 ad views results in a click

Statistics like this continuing to come out for mobile show that consumers are on mobile and they are looking to buy and connect with your business.

Advertiser's Guide to Mobile - Why Advertise on Mobile?

provided by startapp

About Brandon Tompkins

I am part of Dex Media's Digital Marketing group as the Senior Manager of Mobile and Performance Products. I help create and maintain our mobile performance products here at Dex Media. I also assist with our consumer platform as a stakeholder to help ensure that both our client and consumer experiences are accounted for in development. I am a lover of everything mobile, avid gamer, and can never get enough travel.

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