About Chris Irby

I've spent most of my professional life as a writer, editor, and intolerable pedant. Fortunately, SuperMedia has given me a way to channel these abilities constructively. As Manager of Digital Content, I work with the rest of the Marketing team to make sure our online content is accurate, engaging, and current.

Marketing Metrics that Matter [Infographic]

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With hundreds (if not thousands) of different marketing metrics floating around out there, simply finding a pattern in the noise can be downright arduous. Fortunately, the folks at Pardot have put together this handy infographic cheat sheet to help you separate the actionable metrics (data that actually affects your revenue) from the vanity metrics (dataContinue Reading …

The Best and Worst Times to Send Your Emails [Infographic]

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What’s the best time of day to send a marketing email? The fine folks at Pure360 have examined the patterns of consumer responses to email marketing messages throughout the work day, and compiled their findings in this snazzy infographic. Some interesting takeaways: The “best” time to send depends entirely on what it is you’re promoting.Continue Reading …

The Problem with Blog Post Endings

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I write a lot of blog posts. Some of them deal with digital marketing because I’m passionate about my vocation. Some of them deal with politics because I’m frequently full of righteous indignation. Some of them deal with comic books because I’m a colossal nerd. But the one thing these posts all have in commonContinue Reading …

9 Ways to Draw Readers into Your Blog Posts

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“A great headline mixed with a lame opening is like inviting someone to your house, only to slam the door in their face as they approach.”-Brian Clark, Copyblogger First impressions matter. A snazzy headline might be enough to lure readers to your blog, but your post has to keep the momentum going. You have, atContinue Reading …

11 Essential Ingredients Every Blog Post Needs [Infographic]

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Yes, I’m quite aware of the irony of devoting an entire blog post to an infographic that explains how to compose a winning blog post. But the geniuses (genii?) at Copyblogger have compiled a handy list of the ingredients that separate the great posts from the merely good. Some interesting takeaways: Craft a magnetic headline:Continue Reading …

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