Why Remarketing is Important for Your Local Business


As a local business owner, you know how difficult it is to get customers through your door.  You also know that great marketing strategies can really make your business a success. Remarketing is your solution to increase customer loyalty, conversion rates, and your bottom line. Remarketing or retargeting is simply a strategy to market toContinue Reading …

Email Marketing: Tweaks that Pay Off Big

Email Marketing Tweaks

Sending email is considered an effective way to communicate with your customers and to get them to engage with you and your business. Creating and sending email is one of the oldest forms of digital marketing, yet many still get it wrong.  The following tweaks can improve compatibility, open rates, and the chances of yourContinue Reading …

How to Grow Followers on Google+


It goes without saying that growing a following on any social network takes time.  Each social network is unique in that they each have a different audience and environment in which you interact.  Google+ offers many options to grow a following.  You can grow a following on a personal profile, on a Google+ page, orContinue Reading …

Mobile Utility Marketing Makes Fans Out of Customers


Everyone knows that the internet is a great medium for any business to promote their products and services.  Within the realm of internet marketing are many tactics.  Email marketing, social media marketing, and search engine marketing come to mind.  A marketer understands the importance of creating an engaging message to capture the diminishing attention spanContinue Reading …

4 Easy Ways to Simplify Your Sign Up Forms

Sign Up

One of the advantages of having a small business website is having the opportunity for your visitors to leave their contact information.  Building a good repository of visitor contact information is one way to form and foster new business relationships.  You can achieve this by allowing visitors to register as a member of your siteContinue Reading …

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