Jon Larkin has worked for Supermedia since 2004 and is currently managing large-scale search marketing campaigns for superpages.com and everycarlisted.com. He has worked in the Internet industry since 1996, handling roles from web site development to online marketing management. You can find Jon on Google+ or on Twitter at @adgrouper.
The average Facebook user will occasionally log in to find out that the experience has changed, sometimes dramatically. Advertisers experience this as well, but at a more rapid pace. Right now Facebook is heading into a major design change that will completely rewrite the book for both groups, and you should be ready to takeContinue Reading …
In my last post, More Details on Mobile SEM, I explained how to set up a Google campaign that specifically targets mobile users. A few weeks ago Google introduced Enhanced Campaigns, a complete overhaul to that system. The rollover for existing campaigns will start on July 22. This will drastically change the way advertisers target mobileContinue Reading …
In one of my previous posts, I briefly touched on the concept of advertising specifically to mobile users. Given the current and expanding market penetration for smartphones, I’d like to go into a little more detail on how that works. Reaching this audience could be crucial to succeeding with your online ad campaigns, especially ifContinue Reading …
This week we received the following question from a local business: Am I wrong in thinking it is worthless to specify your city in a keyword combination? For example, “plumbers dallas” has a really competitive PPC rate, it is very expensive. But it seems to me that “plumbers” by itself would be just as effective, because GoogleContinue Reading …
Facebook users (and advertisers) may have recently noticed something if they’ve done a search on Facebook. In addition to the standard set of search results, there is now a “Sponsored” section that displays ads. Facebook calls this product “Sponsored Results”, and they’re currently allowing advertisers to create these ads through Power Editor and their adContinue Reading …
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