Editor, writer, web developer, SEO maven, teacher. It's all about the content with me. As Digital Content Manager for SuperMedia, I'm responsible for the online content we create for our small business clients on SuperMedia.com, and our consumer users on Superpages.com.
We’ve come full circle with publishing content on the Internet. In the very beginning, it was all about the quality of the content. It didn’t take long for people to begin to tweak and modify their websites in order for the search engines to like them and feature them prominently in search results. And theContinue Reading …
Some things you do to promote your business have an immediate effect, like when you send out direct mail with a coupon that expires. There’s a clear cause and effect you can measure. You can count the number of coupons that get redeemed. Or if you have a PPC campaign, you can clearly track theContinue Reading …
It’s gratifying to see traffic numbers increase for your website, but unless those visitors are potential customers, the numbers aren’t helping you. How to be sure that the visitors to your site are potential customers? Here are the most important ways: 1. Speak to Your Audience’s Needs Do you know what your potential customers areContinue Reading …
If you’d like to know how much traffic your website gets (visitors), where it’s coming from (traffic sources), demographics of your visitors, what they do on your site (behavior), how your site performs, a way to track conversions and much more, you should install free website analytics from Google. It’s much easier to do thanContinue Reading …
First, what is a Google penalty? Google has two types of penalties; algorithmic and manual. Algorithmic penalties are automated and happen as a result of filters Google uses in its algorithm to remove low-quality pages from its search results. Recent updates to Google’s algorithm have been called Panda, Penguin and the-not-yet-implemented Penguin 2.0. Manual penaltiesContinue Reading …
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