Robert Partain manages SuperMedia's internal Marketing intranet supporting Marketing and Sales content and initiatives. Responsibilities include developing websites and sales materials, analyzing data & research and distributing internally and externally to Supermedia.com. Robert has been with Supermedia since 1996.
Congratulations, you survived the recession. You did some things right when many did not. You trimmed your costs, worked extra hours, improved efficiencies, improved your customer service, and most importantly, you advertised… didn’t you? While it seems intuitive to cut back on your advertising during a recession, several major advertising studies conducted since the 1929Continue Reading …
According to the Federal Emergency Management Agency (FEMA), over forty percent of businesses do not reopen after a disaster. Of those that reopen, only twenty-nine percent were still operating after two years. Those who lost their information technology for nine days or more filed for bankruptcy within one year. In the past few years, businessesContinue Reading …
BIER is a quick test to ensure that print or online ads have the essential content for success. Just ask the following four questions of the ad: B – Does the ad communicate the Benefits to the user? I – Does the ad provide enough Information and detail? E – Is the ad content presentedContinue Reading …
You may have seen a recent post about “Who’s using the Yellow Pages” or other recent articles discussing dramatic increases in phone calls to local businesses during and after recent disasters. In a disaster like Hurricane Sandy, one might say, “These communities had no power so they had no choice but to turn to theContinue Reading …
Local Marketing News
Copyright © 2013, Dex Media, Inc. All rights reserved.
Copyright © 2013 SuperMedia, LLC
