In the midst of a slow economy, the first reaction of many businesses is to decrease or stop their advertising entirely to reduce expenditures and stay afloat. However, doing this is one of the worst things you can do; advertising during a difficult economy is critical to help bolster sales and increase your bottom line.Continue Reading …
About 50 percent of the profit generated by the average business comes from a core group of repeat customers. If you’re expanding the scope of your brand or entertaining other strategies to attract new business, maybe you should at least consider refocusing your efforts inward. Business strategists are quick to say that it’s harder toContinue Reading …
You can play the sales game a lot of ways. You can even specialize in the “exploratory surgery” style of selling, which relies on luck and quick thinking over in depth research. If this is your preferred plan of attack, sooner or later — probably sooner — you’ll be confronted with a sales misfire thatContinue Reading …
If you have a small business, you’re probably busy trying to grow your investment or just survive until the economy stabilizes. Issues like hiring new employees and putting together guidelines for retirement savings may be on the back burner if they’re on the stove at all. The fact is that many small businesses revolve aroundContinue Reading …
Local commercials can bring in business, or they can go down in flames. The secret is to create memorable ads that people want to watch. How do you do that on a budget? First, you have to have a memorable message and often the quirkier the better. The next message may surprise you. Experts sayContinue Reading …
Local Marketing NewsCopyright © 2013 SuperMedia, LLC
