As a business owner, you probably already know that webinars can be a highly effective tool for gaining visibility, generating leads for your business, and connecting with customers and prospects. However, as the saying goes, “god is in the details” with any effective marketing program, so it is important to follow some guidelines that canContinue Reading …
Tax time is fast approaching, and if this is a question you’ve asked yourself over the past year, the Internal Revenue Service (IRS) may be asking it too — and soon. The Difference Between Commerce and Hobby Status The IRS defines a hobby as an activity not engaged in for profit. That may still allowContinue Reading …
When you work for a giant conglomerate, what you do in public is rarely a blip on the corporate PR radar. As someone running a smaller business, you may be the face of the company. The things you do and say, the way you act, how you treat people, they all can help potential customersContinue Reading …
For many years, research has shown that networking with other businesses is an integral factor in companies’ success across a wide range of industries. Working with other companies in your industry is one of the best ways to gain new customers through referrals and build both working relationships and trust with other industry experts. DiscussingContinue Reading …
When the budget runs tight at the end of the year, office supply orders are often the first expense to be cut. When the New Year begins and employees get the green light to begin ordering again, they may overspend on things they don’t need. While a few extra boxes of pens and sticky notes won’t breakContinue Reading …
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