7 Essential SEO Terms Every Business Owner Should Know

When it comes to SEO most business owners leave everything to the “experts”. The problem is that not everyone who sells SEO services actually knows what they are doing. Think about it this way, you may trust your accountant to do your taxes, but you still have a basic understanding of concepts like income, deductions, and extensions. It’s the same thing with your online presence. Learning a few of the basic terms will help protect yourself, your investments, and your business.

  1. Essential SEO Terms You Need to Know301 Redirect: If you have ever launched a new website, or thought about expanding into a new area, chances are you’ve needed a 301 redirect without even knowing it. When you remove old pages or launch a new website, you’ll need to make sure you don’t lose customers in the process. A 301 redirect is basically a sign that says to Google, “Hey We’ve Moved!”
  2. Analytics: Analytics helps you discover data that relates to your website. This can be things like the number of visitors in a given day, or the amount of time customers are spending on your home page. Just like investors watch the stock market every day, you need to keep a regular eye on your analytics.
  3. Authority Websites: Authority websites have lots of everything. Lots of good links, lots of great content, and lots of people visiting them each day. If you own a business website, you’ve probably been approached at least a few times about buying links. The problem is not all links are created equal, and only those links from authority websites will count. Wikipedia, is an example of an authority site.
  4. Duplicate Content: Duplicate content is pretty much just like it sounds, content that is copied from somewhere else on the internet. When you hire a writer or attempt to add content yourself, always be sure it’s unique and original to your website. If it’s duplicated completely or at least partially, Google won’t rank it as highly in search results.
  5. Long Tail: Customers online use primarily two kinds of searches, long tail and short tail. Shorter searches are very specific like “Plumbers”, and are very difficult to optimize for. Longer tail searches are things “Dallas Emergency Plumbing Repair”, and are much easier to target. The majority of customers use long tail searches to find businesses online, so don’t discount their value to your business.
  6. SEO: Most people know SEO stands for search engine optimization, but few can explain what that actually means. SEO is simply put, the process of improving your website’s visibility online. This can be everything from adding great content, modifying your existing website, or finding opportunities to gain links from authority websites. There is a science to SEO, and it’s vital to work with someone who can explain it in a simple, easy to understand way.
  7. Site Map: An HTML site map is a page on your site that provides a map to all the other pages you have. This should be updated as often as you update the rest of your website, and should be linked to from your home page. An XML sitemap is hidden from customers, and is usually only seen by search engines. This is the same as an HTML site map, it just provides search engines like Google with an easy to follow map of how to find everything on your site.
About Keith Brown

Keith has been the resident SEO at SuperMedia, responsible for generating traffic to websites like Superpages and creating awesome tools like Freegrader. You can connect with him on Twitter and Google+.

Comments

  1. Don’t forget Title tag!

    • Keith Brown says:

      Good point Jack, the title tag is definitely still an important part of your business ranking well in Google!

  2. For people who deliver SEO services the above list will resonate with them. And, I agree that some offer packages centred around a service that will optimise for X number of keywords.

    Business owners, our target market are not that educated in this our unregulated industry. Now regulation will never happen but what is needed is helping business owners to understand best practice online marketing. Many business owners will leave their marketing in the hands of an agency who say they are an SEO company. If they only knew, SEO is a component of Internet Marketing and its not just about signing up to a keyword package.

    What you have highlighted here is ‘our industry’ speak, but I can bet it sounds like double dutch to the average business owner who is still running around with high expectations of simply being number one in Google.

    But two important points that have been highlighted here that MDs should be aware of:
    Title Tags
    Long tail search terms

    But, I know from experience and delivering regularly workshop/seminars in Scotland, that business owners know little of any that we are talking about here.

    Lets hear from the business owners who may stumble upon your thread
    Thanks to Keith

  3. there are so many other factors which we can add in to this list i.e opting the right keyword. going for a long tail keyword is not helpful for various businesses most of the time. so, choosing the right keyword is also one of the most essential part of seo of a website, which i believe, everybody must perform responsibly.

    • Keith Brown says:

      Agreed Nick, this list could go on and on and on. I’d disagree on your point about long tail keywords though, they are still the low hanging fruit in any campaign, you’d be surprised how much traffic out there just waiting for you.

  4. i’m not saying that they aren’t worthy to work on and that’s why i said that they aren’t helpful for various business.

What do YOU think?

Let us help you grow your business
Newsletter Signup

Newsletter Signup

Subscribe to our weekly newsletter for helpful tips on marketing your business.

Site Seal

Copyright © 2014, Dex Media, Inc. All rights reserved.