http://blog.supermedia.com Giving small businesses local marketing advice Thu, 23 May 2013 20:17:48 +0000 en-US hourly 1 http://wordpress.org/?v=3.5.1 http://blog.supermedia.com/googles-keyword-planner-simplifies-keyword-research/ http://blog.supermedia.com/googles-keyword-planner-simplifies-keyword-research/#comments Thu, 23 May 2013 18:59:29 +0000 Jonathan Larkin http://blog.supermedia.com/?p=11218
Until recently, the AdWords interface had separate tools for keyword research and traffic estimation. This meant that research involved a cumbersome step of manually moving data between those tools to get a full picture. On May 20, Google announced the release of the Keyword Planner, which aims to mesh together the two tools into one.Continue Reading …]]> http://blog.supermedia.com/googles-keyword-planner-simplifies-keyword-research/feed/ 0 http://blog.supermedia.com/take-your-small-business-seo-offline/ http://blog.supermedia.com/take-your-small-business-seo-offline/#comments Wed, 22 May 2013 14:00:29 +0000 Vu Thai http://blog.supermedia.com/?p=11213
While the bulk of search engine optimizing is done online, not all of your marketing efforts need to originate online. There are a wealth of ways to get links, buzz, and mentions that are beneficial to your overall SEO campaigns that involve starting out in the “real world”. Sponsor an Event Sponsor a Charity AskContinue Reading …]]> http://blog.supermedia.com/take-your-small-business-seo-offline/feed/ 0 http://blog.supermedia.com/digital-advertising-trends-advice-straight-from-the-experts/ http://blog.supermedia.com/digital-advertising-trends-advice-straight-from-the-experts/#comments Tue, 21 May 2013 21:19:29 +0000 Melissa Shumaker http://blog.supermedia.com/?p=11145
If you could sit in a room with someone from Google, Facebook, Yext or SuperMedia — what would you ask them about advertising your business locally?  Recently, dozens of small business owners got that chance as four industry experts shared advice on how to advertise successfully in the digital landscape.  A few key bits of adviceContinue Reading …]]> http://blog.supermedia.com/digital-advertising-trends-advice-straight-from-the-experts/feed/ 0 http://blog.supermedia.com/these-practices-will-get-your-website-penalized/ http://blog.supermedia.com/these-practices-will-get-your-website-penalized/#comments Mon, 20 May 2013 19:00:20 +0000 Marion Jacobson http://blog.supermedia.com/?p=11208
First, what is a Google penalty? Google has two types of penalties; algorithmic and manual. Algorithmic penalties are automated and happen as a result of filters Google uses in its algorithm to remove low-quality pages from its search results. Recent updates to Google’s algorithm have been called Panda, Penguin and the-not-yet-implemented Penguin 2.0. Manual penaltiesContinue Reading …]]> http://blog.supermedia.com/these-practices-will-get-your-website-penalized/feed/ 0 http://blog.supermedia.com/want-to-know-about-content-marketing-infographic/ http://blog.supermedia.com/want-to-know-about-content-marketing-infographic/#comments Fri, 17 May 2013 19:33:09 +0000 Marion Jacobson http://blog.supermedia.com/?p=11202
What is content marketing, you ask? Very simply, it’s when you publish useful, non-advertisey content (text, photos, videos, audio, surveys, widgets, reports, white papers, etc.) for your target audience to find. At the end of the day, your goal may be to convert some of the consumers of your content into customers or you mayContinue Reading …]]> http://blog.supermedia.com/want-to-know-about-content-marketing-infographic/feed/ 0 http://blog.supermedia.com/social-media-by-the-numbers-infographic/ http://blog.supermedia.com/social-media-by-the-numbers-infographic/#comments Thu, 16 May 2013 13:00:48 +0000 Danielle Celmer http://blog.supermedia.com/?p=11196
If you are a business entering the social world, or currently involved in the social would, it would be wise to understand what exactly is happening in each community. In this infographic by GSMI they break down the social channels by the numbers in a side by side comparison. As a business currently involved inContinue Reading …]]> http://blog.supermedia.com/social-media-by-the-numbers-infographic/feed/ 0 http://blog.supermedia.com/five-key-elements-for-a-successful-blog/ http://blog.supermedia.com/five-key-elements-for-a-successful-blog/#comments Wed, 15 May 2013 13:00:09 +0000 Emily Tiongco http://blog.supermedia.com/?p=11192
When it comes to creating a successful blog, it’s important to determine what you want the blog to accomplish. For example, you may want to educate your readers about some specific services or products, or answer some common questions you get from current customers. However you decide to position your blog, it’s essential to knowContinue Reading …]]> http://blog.supermedia.com/five-key-elements-for-a-successful-blog/feed/ 0 http://blog.supermedia.com/the-changing-landscape-of-facebook-ads/ http://blog.supermedia.com/the-changing-landscape-of-facebook-ads/#comments Tue, 14 May 2013 18:57:07 +0000 Jonathan Larkin http://blog.supermedia.com/?p=11187
The average Facebook user will occasionally log in to find out that the experience has changed, sometimes dramatically. Advertisers experience this as well, but at a more rapid pace. Right now Facebook is heading into a major design change that will completely rewrite the book for both groups, and you should be ready to takeContinue Reading …]]> http://blog.supermedia.com/the-changing-landscape-of-facebook-ads/feed/ 0 http://blog.supermedia.com/8-ways-your-website-can-hurt-your-business/ http://blog.supermedia.com/8-ways-your-website-can-hurt-your-business/#comments Mon, 13 May 2013 18:59:23 +0000 Marion Jacobson http://blog.supermedia.com/?p=11182
If you’ve given more thought to what it says on your business cards than what your website says about your business, you might be better off without a website. You know the old saying “You only have one chance to make a first impression”? That applies to your business website. It’s a representative of yourContinue Reading …]]> http://blog.supermedia.com/8-ways-your-website-can-hurt-your-business/feed/ 0 http://blog.supermedia.com/common-twitter-mistakes-businesses-make-video/ http://blog.supermedia.com/common-twitter-mistakes-businesses-make-video/#comments Fri, 10 May 2013 15:52:58 +0000 Sara Vodak http://blog.supermedia.com/?p=11178 Continue Reading …]]> http://blog.supermedia.com/common-twitter-mistakes-businesses-make-video/feed/ 0