If you’ve heard that social media is one of the best ways to attract new customers and increase customer loyalty, then you’ve heard right. In fact, there are more than 1 billion active Facebook users every month, making this social media platform an ideal place to market your business. Here are four easy ways you can use your Facebook business page to get the customers you want.
1. Entice Your Audience into Fandom
One of the first steps in getting the most out of your Facebook business page is to work on building your fan base, and creating a strategy to do this. An easy way to accomplish this is to encourage visitors to become fans and “like” your page by offering incentives such as discounts and gift cards for certain products or services. For example, if you own a restaurant, you could give your new Facebook fans 10 percent off their first visit to your restaurant after they “like” your page. Also, Facebook offers promoted page ads. The ads are designed with small businesses in mind to help them grow their fan base and receive more “likes” without needing large budgets. https://www.facebook.com/business/promoted-posts
2. Give Your Fans a Reason to Stay Fans
Once you get potential customers to “like” your Facebook fan page, it’s important to give them a reason to continue following your posts. Providing loyal followers with Facebook-only offers and discounts, as well as discussing news that is relevant to your general audience, are great ways to go about this. As a rule, you should post daily to your Facebook business page, and if you have the time, twice daily. Do not neglect your Facebook business page though, because this can dramatically decrease your fan reach. Learn what EdgeRank is and how it works.
3. Run a User-Generated Campaign
When it comes to social media, an important thing to keep in mind is that the more you make your page about your readers, the more likely they are to continue reading your posts. Now that Facebook uses hashtags there is a great opportunity for user-generated content! Encourage your fans to post pictures of themselves at your business, or using your service by using a hashtag that you created, this way you will be able to keep track of the content without having to do a lot of work searching for it. Then you can use these images and post them on your Facebook page, or create a cover photo collage, the possibilities are endless. You could also create contests, campaigns and reward your fans for their images with a discount, or a featured post, etc.
4. Be Personal, and Offer Sneak Peeks
In the world of Facebook, personality is everything, and taking the time to engage your readers and respond to their questions and comments can go a long way toward maintaining their interest in your business. One way to accomplish this is to post behind-the-scenes images of happenings at your business. This content should be for Facebook only fans, giving them the “I’m with the band” feeling. Reward them for being a fan, share content with them that is a secret release, not shared with the public. This will encourage them to share with their friends and so on. Also, all of your fans are important, but your biggest fans deserve a little more attention. Mention them in posts, thank them for supporting your business/product with a post created just for them. This is sort of like a follow Friday on Twitter, the point is that it adds that personal touch to your page.
When it comes to increasing your fan base and growing your business with new customers, your Facebook business page is an excellent place to start. Following a few guidelines not only helps you take advantage of the potential traffic generated by Facebook users, but it can also help you develop a lasting relationship with existing fans who may come to love what you have to offer.
Note: Be creative, try new things, and remember what works and what doesn’t, and then tweak your content/messaging based on your findings.