Until recently, the AdWords interface had separate tools for keyword research and traffic estimation. This meant that research involved a cumbersome step of manually moving data between those tools to get a full picture. On May 20, Google announced the release of the Keyword Planner, which aims to mesh together the two tools into one.Continue Reading …
The average Facebook user will occasionally log in to find out that the experience has changed, sometimes dramatically. Advertisers experience this as well, but at a more rapid pace. Right now Facebook is heading into a major design change that will completely rewrite the book for both groups, and you should be ready to takeContinue Reading …
The three main ingredients in a successful Google AdWords campaign are the landing page, the strategy and the content of the ad itself. We’ve talked about how to Build a Better Landing Page, and the infographic below addresses the campaign strategy with pointers for the actual ads. The folks at TechWyse put this together toContinue Reading …
Understanding how consumers are searching for your firm is critical to understanding where to place your advertising dollars. SuperMedia recently commissioned two studies conducted by independent research firms designed to understand media use among consumers seeking an attorney or law firm. This study investigates how consumers search, what media they use and the effectiveness ofContinue Reading …
Congratulations, you survived the recession. You did some things right when many did not. You trimmed your costs, worked extra hours, improved efficiencies, improved your customer service, and most importantly, you advertised… didn’t you? While it seems intuitive to cut back on your advertising during a recession, several major advertising studies conducted since the 1929Continue Reading …
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