With all the recent developments in digital marketing (especially mobile and social), you might be tempted to simply give up on traditional approaches like television, radio, print and direct mail. Unfortunately, many business owners make the mistake of compartmentalizing their marketing efforts as either new media or old media when, ideally, they should each supportContinue Reading …

Because direct mail marketing copy needs to grab the reader from the first word, there’s little or no margin for error. Your best approach for generating compelling, memorable copy for all your marketing needs is to pay attention to a few key concepts. Crafting Direct Mail Marketing That Gets Attention Good marketing copy is golden.Continue Reading …

Think about the mail that comes to your home or business every day. How much of it is advertising? For most of us, the answer is “a lot,” which means most advertisers still use the US Postal Service as one of their main advertising tools. That means you need to know how to get theContinue Reading …

Direct mail marketing can be one of the most effective ways to target key customer opportunities for your small business. Your mail campaigns can be sharply focused, or they can test larger market segments to refine your strategy before expending valuable resources on more elaborate and expensive marketing options. Direct Mail Marketing Goals To leverageContinue Reading …