Facebook users (and advertisers) may have recently noticed something if they’ve done a search on Facebook. In addition to the standard set of search results, there is now a “Sponsored” section that displays ads. Facebook calls this product “Sponsored Results”, and they’re currently allowing advertisers to create these ads through Power Editor and their adContinue Reading …
In the lead-up to Facebook’s IPO, it was revealed that GM would be shutting down $10 million in Facebook advertising. Much has been said about how this move will impact Facebook, but there are some important lessons to learn from GM’s side of the table. Advertising Review Late last year, GM decided to begin aContinue Reading …
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