In general, Facebook users spend 40 percent of their time perusing their News Feed and only 12 percent checking out profiles and brand pages. If you’re a business hoping to engage your customers on Facebook, you’ll have a better chance to do so if you show up in their News Feed. Facebook uses a proprietaryContinue Reading …
If you could sit in a room with someone from Google, Facebook, Yext or SuperMedia — what would you ask them about advertising your business locally? Recently, dozens of small business owners got that chance as four industry experts shared advice on how to advertise successfully in the digital landscape. A few key bits of adviceContinue Reading …
If you are a business entering the social world, or currently involved in the social world, it would be wise to understand what exactly is happening in each community. In this infographic by GSMI they break down the social channels by the numbers in a side by side comparison. As a business currently involved inContinue Reading …
The average Facebook user will occasionally log in to find out that the experience has changed, sometimes dramatically. Advertisers experience this as well, but at a more rapid pace. Right now Facebook is heading into a major design change that will completely rewrite the book for both groups, and you should be ready to takeContinue Reading …
When you’re in charge of the Facebook page for your business, the last thing you need is your fans becoming bored with repetitive posts. If you find yourself in a content rut, here are 5 types of posts you can consider writing: 1) Promote Specials or Sales 2) Showcase New Products 3) Support Fellow LocalContinue Reading …
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