Google+ Adds “Views” Metric to Profiles and Pages

Google+ adds views

Google has recently added “Views” to Google+ profiles and pages. The counter appears right next to your number of Followers on your profile. The Views count includes the number of views you have had to your profile, posts, photos, and videos. While the Google Help Center provides the basics, Google+ Engineer Yonatan Zunger provided more details onContinue Reading …

Facebook Page Got You Down? It’s Time to Take Another Look at Google+

why google+ matters

Facebook recently made a change in their algorithm that spells not-so-great news for Facebook business pages. Essentially, your posts will be shown to fewer of your followers — unless you pay for Facebook ads. The news has many marketers quaking in their boots. The social media team here isn’t quaking … yet. But we’re keepingContinue Reading …

Beware of the Disavow Link Tool Experts

disavowalllinks

Google’s Penguin algorithm has been in place for nearly two years and in that time, we have witnessed numerous sites that have been hit for less-than-savory backlink tactics and practices. In those two years, we’ve seen small businesses that had trusted their SEO companies get de-indexed and had their presence on Google’s search results pageContinue Reading …

Google to Introduce Flexible Conversions

Results

Conversions remain one of the most important metrics to keep track of when running online advertising campaigns. Google has long offered a handful of conversion metrics, two of which were somewhat cryptically named. There was apparently so much confusion about these two metrics that Google has decided to rename them entirely. “Conversions (1-per-click)” will beContinue Reading …

A Better Selection for Google Display Ads?

Your Ad Here

A few weeks ago Google unveiled yet another AdWords change for advertisers to consider. Until November 4, advertisers had the option of running ads on the Search network, the Display network, or both. It’s been the accepted wisdom for quite some time that you should create a wall in your accounts. Search campaigns on oneContinue Reading …

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