Until recently, the AdWords interface had separate tools for keyword research and traffic estimation. This meant that research involved a cumbersome step of manually moving data between those tools to get a full picture. On May 20, Google announced the release of the Keyword Planner, which aims to mesh together the two tools into one.Continue Reading …
Creating the perfect ad is a fundamentally imperfect practice. There’s no set of all-powerful guidelines that, when followed, will lead to unrivaled success. However, that’s not to say there aren’t some general principles that can point you in the right direction. Enter the Gestalt Principle. The Gestalt Principle states that “the human eye sees objectsContinue Reading …
There are a lot of factors to consider when building a great small business website. Fortunately, here at SuperMedia, we have a team of experts that can take ideas from concept to production with aplomb. Below are some of our subject matter experts sharing what they feel is the single most important tip when creatingContinue Reading …
So what is a long tail keyword? The State of Search defines a long tail keyword phrase as having 2 properties that I feel sum it up well. 1) It has to be fairly long, at least 3 words and 2) have a low volume of search requests. Long tail keyword terms rarely make theContinue Reading …
As a local business owner, you know how difficult it is to get customers through your door. You also know that great marketing strategies can really make your business a success. Remarketing is your solution to increase customer loyalty, conversion rates, and your bottom line. Remarketing or retargeting is simply a strategy to market toContinue Reading …
Local Marketing News
Copyright © 2013, Dex Media, Inc. All rights reserved.
Copyright © 2013 SuperMedia, LLC
