There’s no point writing about stuff on your website or business blog if no one is looking for any information on it. Right? So how do you know what people are interested in reading about? How do you know what you should be writing? Take a little time to do some keyword research. Google willContinue Reading …
An interesting article by Danny Sullivan came out a couple of weeks ago on Marketing Land, entitled “Sorry, Google+ Users, Those Super Bowl Hashtags Really Were For Twitter“. The premise of the article is that the hashtags on SuperBowl commercials were for Twitter and not for Google+. The methodology for the study was to examineContinue Reading …
So what is a long tail keyword? The State of Search defines a long tail keyword phrase as having 2 properties that I feel sum it up well. 1) It has to be fairly long, at least 3 words and 2) have a low volume of search requests. Long tail keyword terms rarely make theContinue Reading …
Small business websites often have a lot of design input from many different people. Those that give advice certainly mean well, but they don’t always have the experience to know what negative impacts their guidance will have on SEO. I have had many opportunities to troubleshoot websites, both large and small, that failed to rankContinue Reading …
This is the first post in a short series about Google+ (or Google Plus) for small and medium businesses. In these few articles, I’ll go over what Google+ is and why it is important for small and medium businesses to set up a Google+ account. I’ll also talk about how to set up a Google+Continue Reading …
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