Don’t Be Scared of Social Media — Take Control

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Small businesses I have worked with are often fearful when it comes to creating social media accounts. I believe the fear comes from three places: the thought of getting bad reviews, the perceived lack of control over those reviews, and the poor company reputation associated with those reviews. This guarded position with social networking sitesContinue Reading …

What is Google Plus?

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This is the first post in a short series about Google+ (or Google Plus) for small and medium businesses. In these few articles, I’ll go over what Google+ is and why it is important for small and medium businesses to set up a Google+ account. I’ll also talk about how to set up a Google+Continue Reading …

5 Great Examples of Small Businesses Using Pinterest

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Are you considering expanding your company’s social media presence over to Pinterest? If you are, then check out the local companies below and use them as inspiration to build your business’s Pinterest account. These local businesses are doing an outstanding job of positioning their companies within Pinterest’s image-rich environment. They all feature great images ofContinue Reading …

Ask The Expert Video: Facebook Contests

Ask The Expert Video: Facebook Contests

Ever try to run a contest on Facebook, but people were flagging you as spam? Our social media expert Chris Goulet shows us the best way to run these types of contests – without annoying your followers. Have any questions for our subject matter experts? Just ask in the comments!

It Takes More Than a Facebook Page

Poster in Mexican restaurant reads, "Facebook? Don't forget to 'check in' visit our page"

My family and I went out for breakfast tacos this weekend. We had seen a big sign outside a local Mexican restaurant that exclaimed, “We have Breakfast Tacos,” so we thought we would try it out. What we didn’t know was that we were in for quite an experience in both offline and online marketing,Continue Reading …

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