Twitter has great tips for businesses, but some rules for how to use it properly are unwritten. Those 140 characters provide surprisingly plenty of room for error. Here are 6 things you should avoid doing on your business Twitter: Setting up automatic DMs to new followers Using too many abbreviations Using too many hashtags TweetingContinue Reading …
An interesting article by Danny Sullivan came out a couple of weeks ago on Marketing Land, entitled “Sorry, Google+ Users, Those Super Bowl Hashtags Really Were For Twitter“. The premise of the article is that the hashtags on SuperBowl commercials were for Twitter and not for Google+. The methodology for the study was to examineContinue Reading …
Facebook and other social platforms offer a lot of metrics that, at first glance, look like they would be useful for gauging how your campaign is faring. However, “likes” and “followers” aren’t really an accurate measure of effectiveness. In fact, they can actually be detrimental to your promotional efforts because they reduce social media marketingContinue Reading …
Whether you’re just now considering using social media to market your business and engage with your audience, or if you’re well on your way to social media marketing mastery, this post is a must-read. Facebook, Twitter, Pinterest, Instagram and Google+ have all proven to be a very effective way to get your company’s message outContinue Reading …
It goes without saying that growing a following on any social network takes time. Each social network is unique in that they each have a different audience and environment in which you interact. Google+ offers many options to grow a following. You can grow a following on a personal profile, on a Google+ page, orContinue Reading …
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