In general, Facebook users spend 40 percent of their time perusing their News Feed and only 12 percent checking out profiles and brand pages. If you’re a business hoping to engage your customers on Facebook, you’ll have a better chance to do so if you show up in their News Feed. Facebook uses a proprietaryContinue Reading …
How to Grow Followers on Google+

It goes without saying that growing a following on any social network takes time. Each social network is unique in that they each have a different audience and environment in which you interact. Google+ offers many options to grow a following. You can grow a following on a personal profile, on a Google+ page, orContinue Reading …
Don’t Be Scared of Social Media — Take Control

Small businesses I have worked with are often fearful when it comes to creating social media accounts. I believe the fear comes from three places: the thought of getting bad reviews, the perceived lack of control over those reviews, and the poor company reputation associated with those reviews. This guarded position with social networking sitesContinue Reading …
5 Great Examples of Small Businesses Using Pinterest

Are you considering expanding your company’s social media presence over to Pinterest? If you are, then check out the local companies below and use them as inspiration to build your business’s Pinterest account. These local businesses are doing an outstanding job of positioning their companies within Pinterest’s image-rich environment. They all feature great images ofContinue Reading …

