Holiday Retail Sales Forecast: A Bit Chillier Than Last Year, on Average [Infographic]

Holiday shoppers surveyed by the National Retail Federation plan to spend an average of $737.95, down 2% from what they spent last holiday season. The Federation says that consumers remain worried about the economy. Even so, the NRF forecasts that overall holiday sales will be up a slight 4% over last year, to $602 billion. 

Some highlights (or lowlights) of the survey:

  • Shoppers say they will cut back on “self-gifting”, impulse buys of good deals. They’ll still spend an average $129.62, but that would be down from $140.43 last year.
  • 41% will begin holiday shopping before Halloween, most say because they like to spread out their budget.
  • Internet retailing continues to grow. Shoppers plan to make 39.5% of their purchases online, a record high for the survey.
  • Clothing and accessories are making a comeback: 51% say they would like to receive those items as gifts, the highest level in the survey since 2006. But gift cards top the wish list, at 59%.

For more on the holiday spending forecast for 2013 , check this infographic from with data from Prosper Insights & Analytics, the National Retail Federation’s survey partner, or visit the NRF website.

What Will Holiday Shoppers Spend in 2013?


About Jeff B. Copeland

Jeff B. Copeland is the Senior Product Manager for Content at Dex Media.

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