101 Ideas to Improve Your Business Blog

Free Blog TipsA business blog is a great channel to allow your customers to keep in touch with what you are doing.  As you can tell, here at SuperMedia we love to blog.  We want you to keep up with digital best practices as well as provide something of value to improve your business.  Here’s a big list of valuable ideas that anyone can use to make their blog better.  Don’t forget to add additional blog tips in the comments.

  1. Establish a content strategy.
  2. Establish a consistent schedule to publish blogs.
  3. Insert images/video to break up blocks of text.
  4. Use your blog for reputation management.
  5. Track visitors to your blog.
  6. Add social sharing buttons.
  7. For ease, install WordPress.
  8. Create engaging and unique blog titles.
  9. Create articles that inspire customers to take action.
  10. Punctuation matters, so proofread your work.
  11. Allow people to comment on your blog posts.
  12. Promote your blog on Facebook and other social networks.
  13. Encourage comments and feedback from your audience.
  14. Promote your blog on your business card.
  15. Place your blog URL in your email signature.
  16. Add and categorize your blog into different sections.
  17. Get influential guest bloggers.
  18. Sprinkle relevant internal and external links in your blog posts.
  19. Keep your posts relevant to your audience.
  20. Be unique, show your audience something special.
  21. Be transparent, show your audience how you’re different.
  22. Create posts that relate to your service/product offerings.
  23. Emphasize important words to get your point across.
  24. Never let your blog run stale.
  25. Experiment with different topics and types of posts.
  26. Create an infographic.
  27. Give blog readers special discounts.
  28. Allow a section for readers to join your newsletter.
  29. Experiment with different fonts and colors.
  30. Have fewer Ads, more content.
  31. Run contests.
  32. Moderate blog comments.
  33. Delete/block spam, curate and respond to complaints. Immediately.
  34. Add meta description.
  35. Add image alt tags.
  36. Tag your articles.
  37. Keep a consistent tone.
  38. Allow ways to easily subscribe via RSS.
  39. Get multiple staff members to blog.
  40. Guest blog on other sites for link exchanges.
  41. Create a video blog.
  42. Test your blog on a mobile device.
  43. Make sure your blog loads fast.
  44. Have clean URL’s.
  45. Use famous quotes.
  46. Never copy and paste to republish content on multiple pages.
  47. Make your blog easy to read, avoid odd fonts and colors.
  48. Show personality, add humor where applicable.
  49. Create Podcasts.
  50. Create Author Bio pages.
  51. Communicate clearly.
  52. Provide content that’s digestible (small bites).
  53. Avoid long titles.
  54. Keep your content fresh.
  55. Blog about current industry events.
  56. Add images to your blog posts.
  57. Use stock photos or pictures that you have taken.
  58. Test your blog on different computers and browsers.
  59. Ask questions in your blog.
  60. Do research, provide interesting statistics to share.
  61. Be mindful of content length reflected on visit duration.
  62. Share an inspiring story.
  63. Allocate time to brainstorm topics.
  64. Use CAPS sparingly, don’t yell.
  65. Create blogs that educate.
  66. Post blog lists ie: Top 10 Reasons to ……
  67. Publish blog interviews.
  68. Publish behind-the-scenes articles.
  69. Get to know your readers.
  70. Be likeable, honest, trustworthy.
  71. Make blogging fun and enjoyable.
  72. Start small, plan big.
  73. Be approachable; more informal, less formal.
  74. Give your blog a special name.
  75. Measure performance, set goals.
  76. Provide resources.
  77. Create a photo blog.
  78. Link build – ask people to link to your blog.
  79. Research and be aware of your competitors’ blogs.
  80. Be friendly.
  81. Make it easy to navigate and find past posts.
  82. Write content that has a long shelf life.
  83. Be relevant, write for the season.
  84. Be persistent, it takes a long time to become an overnight success.
  85. Focus on solving problems and providing solutions.
  86. Announce exciting news and developments.
  87. Find ways to increase visit duration.
  88. Make it easy to get in touch with you.
  89. Don’t be rude, even to the trolls.
  90. Edit permalinks to include rich keywords and remove numbers.
  91. Write valuable posts for your customers as opposed to overly optimized content for SEO.
  92. When you don’t have a big budget, change the rules.
  93. Create digestible bulleted lists and zero in on topics.
  94. Use H1 tags once in your title, for all else use H2 and H3.
  95. Avoid abbreviations and confusing internal company verbiage or industry jargon.
  96. Treat the blog more as a book than a place to shout.
  97. Repurpose and reuse blogs across different channels and mediums.
  98. Quality over quantity.
  99. Avoid popup advertising.
  100. Don’t plagiarize.
  101. Take risks, be bold.

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