Whether it’s free or paid, advertising your business is a strategic part of your overall marketing plan. These blog posts by our subject matter experts touch on what’s happening in local advertising. Mobile, print, online, radio, TV, direct mail, email, offers… how are you using these types of advertising?
If you could sit in a room with someone from Google, Facebook, Yext or SuperMedia — what would you ask them about advertising your business locally? Recently, dozens of small business owners got that chance as four industry experts shared advice on how to advertise successfully in the digital landscape. A few key bits of adviceContinue Reading …
You have a real business with real customers. You advertise in the phonebook, as well as the local ad magazine and coupon delivery service. You may even support your local high school football team and band program, by placing ads in their calendar and discount card fundraiser. You want to increase your brand recognition, butContinue Reading …
Congratulations, you survived the recession. You did some things right when many did not. You trimmed your costs, worked extra hours, improved efficiencies, improved your customer service, and most importantly, you advertised… didn’t you? While it seems intuitive to cut back on your advertising during a recession, several major advertising studies conducted since the 1929Continue Reading …
Ever wondered how to spend your advertising budget? If you are like most business owners, you want to be where consumers are looking for products and services. But nowadays that seems to be a lot more complex to manage because consumers are using increasingly more sources to shop for products and services. In a consumerContinue Reading …
Creating the perfect ad is a fundamentally imperfect practice. There’s no set of all-powerful guidelines that, when followed, will lead to unrivaled success. However, that’s not to say there aren’t some general principles that can point you in the right direction. Enter the Gestalt Principle. The Gestalt Principle states that “the human eye sees objectsContinue Reading …
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