Analytics

How do you know if your website is effective? How many people visit your blog? Are they coming to your website because they found you in the search engines? What were they looking for when they found your site? What do they click on when they get there? By providing the answers to these and many other questions, analytics can help you improve the quality of your site, increase traffic and conversions, and provide what people are looking for.

3 Must-Know Metrics for Your Small Business Website

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We know you want to make maximum money with minimum effort on your website. So we put together this bottom-line, don’t-bother-me-with-details, just-tell-me-what-I-need-to-know list of three metrics that show if a local-business website is doing its job. 1. Conversion rate The point of your site is to attract visitors, then convert them into leads for ultimateContinue Reading …

Marketing Metrics that Matter [Infographic]

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With hundreds (if not thousands) of different marketing metrics floating around out there, simply finding a pattern in the noise can be downright arduous. Fortunately, the folks at Pardot have put together this handy infographic cheat sheet to help you separate the actionable metrics (data that actually affects your revenue) from the vanity metrics (dataContinue Reading …

Guide to Customer Relationship Management Software for Small Business

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Customer relationship management software, CRM software, sales force automation software, leads management software, contact management software, channel management software. Many names, many vendors but bottom line these tools should help you organize your sales operation so you miss fewer sales opportunities and close more deals – without driving you to the vendor’s help desk.  WeContinue Reading …

The Website Metrics Everybody Gets Wrong

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“You keep using that word. I do not think it means what you think it means.”      -I. Montoya When it comes to website metrics, we’re currently faced with an embarrassment of riches. Just about anything you can imagine can be captured, measured, and rendered in a snazzy chart or table. We literally have hundreds of metricsContinue Reading …

How to Use Google’s Keyword Planner like Keyword Tool

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Google has decided to retire its free Keyword Tool and they have replaced it with their new Keyword Planner.  As business owners, your time is more valuable than spending it figuring out how to use Google’s latest tool to run your keyword discovery activity.  Fear not, the new tool is not too far removed fromContinue Reading …

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