Analytics

How do you know if your website is effective? How many people visit your blog? Are they coming to your website because they found you in the search engines? What were they looking for when they found your site? What do they click on when they get there? By providing the answers to these and many other questions, analytics can help you improve the quality of your site, increase traffic and conversions, and provide what people are looking for.

Why You Should Be Using Google Analytics

Google Analytics

I love the Internet because it has amazing tools for everyone. If you have the desire to research a subject, any search engine will dig up more than enough results to whet your appetite. Often the information you seek is complex and you can be overwhelmed with results. It’s not that the answer you seekContinue Reading …

How to Prospect Smart

How to Prospect Smart

One of the attributes of a tough economic environment is shrinking revenue and while a sales-focused business strategizes on ways to turn its profitability around, attention should also be paid to the application of some efficiency in its prospecting processes. Such attempts should involve the implementation of changes that focus prospecting on segments of theContinue Reading …

Free Tools to Spy On Your Competition

Competitor Analysis

One of the many reasons I love the Internet is the sheer number of resourceful tools that businesses have at their fingertips.  Before the advent of the Internet, if you wanted to spy on your competitors, you would either have to read public documents, play secret shopper, or shamefully rummage through their garbage. Nowadays youContinue Reading …

3 Easy Ways to Monitor Your Effectiveness Online

Stay Alert

An infographic recently published shows that there are now more web users than ever, and they spend less time and view fewer pages every time they visit a site.  This means that understanding how your customers interact with your business online is more important than ever. Running a business is a lot of hard workContinue Reading …

Most Popular SuperMedia Blog Articles of 2012

SuperMedia Top 10 Blog Articles 2012

It’s the time of year when you look back and see where you’ve been to figure out what went right, what didn’t and where you’re going from here. Here are articles that resonated from the SuperMedia blog in 2012 by unique visits.  Top 10 Most Visited Blog Posts These articles received the most unique pageviewsContinue Reading …

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