These posts cover the fine art of blogging, especially as it relates to marketing your business. As with every type of marketing, some strategies will prove more effective than others. Blogging is a great way to set your business apart from the competition, establish yourself as an authority in your field, and increase the leads you get from your website.

Secrets of a Killer Blog Post [Infographic]

Secrets to a Killer Blog Post

Are you looking to sharpen your blog writing skills? Today’s infographic, “Secrets of a Killer Blog Post“, highlights a key component of strengthening the credibility of your blog posts – references! Yes, we’re going back to high school with this one, folks. All the key components for that senior research paper can also be used asContinue Reading …

The Problem with Blog Post Endings

the end

I write a lot of blog posts. Some of them deal with digital marketing because I’m passionate about my vocation. Some of them deal with politics because I’m frequently full of righteous indignation. Some of them deal with comic books because I’m a colossal nerd. But the one thing these posts all have in commonContinue Reading …

9 Ways to Draw Readers into Your Blog Posts


“A great headline mixed with a lame opening is like inviting someone to your house, only to slam the door in their face as they approach.”-Brian Clark, Copyblogger First impressions matter. A snazzy headline might be enough to lure readers to your blog, but your post has to keep the momentum going. You have, atContinue Reading …

11 Essential Ingredients Every Blog Post Needs [Infographic]


Yes, I’m quite aware of the irony of devoting an entire blog post to an infographic that explains how to compose a winning blog post. But the geniuses (genii?) at Copyblogger have compiled a handy list of the ingredients that separate the great posts from the merely good. Some interesting takeaways: Craft a magnetic headline:Continue Reading …

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