These posts cover the fine art of blogging, especially as it relates to marketing your business. As with every type of marketing, some strategies will prove more effective than others. Blogging is a great way to set your business apart from the competition, establish yourself as an authority in your field, and increase the leads you get from your website.
When it comes to creating a successful blog, it’s important to determine what you want the blog to accomplish. For example, you may want to educate your readers about some specific services or products, or answer some common questions you get from current customers. However you decide to position your blog, it’s essential to knowContinue Reading …
How important are blog post titles? Short answer—pretty darned. Long answer—if you want anyone besides your mom to read your stuff, you really need to put some thought and effort into crafting headlines for your blog posts. According to Copyblogger’s Brian Clark, “On average, 8 out of 10 people will read headline copy, but onlyContinue Reading …
If you publish any content online, Google wants to identify you as the author of what you write, whether it’s on your own website or blog, or if you contribute content to other online media. Authorship is what allows Google to show your name and photo in the search results next to anything you’ve written.Continue Reading …
Most business people wouldn’t consider stealing somebody else’s online content and presenting it as their own. However, if you’re one of those folks who is diligent about adding original content to your website or blog, chances are you’ll one day find your awesome prose or photos have been pilfered and are now being prominently displayedContinue Reading …
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Putting Your Blog on a Spam-Free Diet
If you’ve been blogging for more than four hours, then you’ve no doubt run into the annoying heartbreak of comment spam. You know the feeling. You get the notification that someone has commented on one of your posts. Excited that one of your visitors was willing to take the time and energy to respond toContinue Reading …