Blogs, whitepapers, videos, photos, infographics – whatever kind of content you are creating, publishing and sharing online can attract potential customers. In traditional advertising you interrupt the consumer to deliver a message; with content marketing the consumer comes to you.
What is content marketing, you ask? Very simply, it’s when you publish useful, non-advertisey content (text, photos, videos, audio, surveys, widgets, reports, white papers, etc.) for your target audience to find. At the end of the day, your goal may be to convert some of the consumers of your content into customers or you mayContinue Reading …
It’s the time of year when you look back and see where you’ve been to figure out what went right, what didn’t and where you’re going from here. Here are articles that resonated from the SuperMedia blog in 2012 by unique visits. Top 10 Most Visited Blog Posts These articles received the most unique pageviewsContinue Reading …
The QR code is a hybrid creature. It’s a print object that links you to the digital world. And it’s had mixed success in business, primarily because of confusion over the best way to use it. Consumers are somewhat QR code blind because they’ve had so many “meh” experiences with scanning the mysterious blob. TiredContinue Reading …
Not only are there dozens of websites out there that allow customers to post reviews of local businesses, there are an equal number of “experts” telling you how important reviews are and how you should solicit them. In order to avoid being publicly “outed” by sites like Yelp or penalized by search engines like Google,Continue Reading …
What is Content Marketing? Rather than interrupting your potential customer with any of the traditional outbound marketing methods like email, display ads, direct mail, advertising, trade shows and cold calling, content marketing involves the many ways you attract customers to you with useful, informative and entertaining non-advertising. With so many consumers researching online to makeContinue Reading …
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