Understanding how consumers are searching for your firm is critical to understanding where to place your advertising dollars. SuperMedia recently commissioned two studies conducted by independent research firms designed to understand media use among consumers seeking an attorney or law firm. This study investigates how consumers search, what media they use and the effectiveness ofContinue Reading …
You may have seen a recent post about “Who’s using the Yellow Pages” or other recent articles discussing dramatic increases in phone calls to local businesses during and after recent disasters. In a disaster like Hurricane Sandy, one might say, “These communities had no power so they had no choice but to turn to theContinue Reading …
Did you hear about the big snow storm up in New England over the weekend? Lots of homes were without power, and some still are. So, how are they going to know who to call for snow removal, towing or home repairs? They can’t go to their computers since they have no electricity; and theirContinue Reading …
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