Mobile websites, mobile advertising, mobile search, mobile consumer engagement—it’s not the future of marketing… it’s the present. The dynamic nature of mobile and the proliferation of smart phones and tablets have forever changed the way consumers search for and engage with businesses. What are you doing to make your business mobile friendly?
Now that you’ve decided to embrace the mobile world with your company’s offerings, an important consideration is whether you want to create a mobile website or app. While the best option is often both, some companies may not have the time or financial abilities to do both. In such cases, it can help to knowContinue Reading …
If you’ve finally decided to make the leap into the world of mobile marketing with an app for your business, taking this step can prove extremely profitable. With more users switching from traditional cell phones to smartphones every day, it is more important than ever that small business owners cater to potential customers through theseContinue Reading …
Mobile offers; what are they, are they coupons, what do I do with them? I am going to assume that you have already jumped on the mobile marketing/advertising bandwagon. What goes along with your mobile presence is mobile offers (and yes, those are mobile coupons too!). There are a few things that you should knowContinue Reading …
A solid Google+ Local listing (formerly known as Google Places) for your business is very necessary to online and mobile marketing for your business. If you’re a brick and mortar shop or even a business that operates out of your home, your local listing within the Google local database is essential to your marketing mix. Continue Reading …
Just because your website can be viewed on a smartphone doesn’t make it a “mobile” website. It’s great if your web pages can shrink down small enough to fit on my phone, but if I have to zoom in (and zoom in, and zoom in) to even read your unclickable phone number or find aContinue Reading …
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