Reputation Management

Whether you know it or not, and whether you join in the discussion or not, people are probably talking about your business online. You should be monitoring what’s being said about your business, but—more importantly—you should be involved and learn how you can manage your business’s reputation online.

3 Mistakes That Can Hurt Your Business’s Online Reputation

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“It takes many good deeds to build a good reputation, and only one bad one to lose it.” -Ben Franklin Online marketing is something of a double-edged sword for local businesses looking to promote themselves. On the one hand, it levels the playing field when it comes to connecting with customers, allowing small and medium-sizedContinue Reading …

Just One Thing

Just One Thing

Recently I received a coupon in the mail from the local franchise of a national tire and lube chain offering me a “free brake inspection”. My wife had said that the brakes had been squeaking a little bit, so I thought I would take the vehicle in for an oil change and take advantage ofContinue Reading …

Fixing Your Damaged Online Reputation

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We’ve previously discussed the steps you can take to proactively protect your business’s online reputation, but what happens if the damage is already done? You can’t ignore the problem of bad internet press, but leaping in and responding without a plan or a goal could end up making things worse. If your digital name hasContinue Reading …

Claim Your Name – Manage Your Reputation Before You Need It!

Reputation Management

As a local business, you rely on local advertising and customer service to make sure that you have a good reputation in the area that you serve, but what about online? On the Internet, there is no local service area and businesses all over the world are competing for the same search results. In manyContinue Reading …

Online Reputation Management: An Ounce of Prevention…

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Despite your best efforts, your business’s reputation will eventually take a hit online, whether it’s a disgruntled customer posting a negative review or an unscrupulous competitor dragging your good name through the digital mud. And when this happens, it’s important to have a plan in place to deal with the bad press and mitigate theContinue Reading …

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