SEM – Search Engine Marketing

This specific kind of advertising lets you take advantage of the exact and precise searching that consumers do online. Whenever people are searching for your kind of business in your local area, make sure they can find you. Mastering the ins and outs of search engine marketing can be a full time job.

Facebook Ad Sets: Joining the Herd


Search engine marketers have long struggled with the question of how best to organize their ads. Google and Bing allow advertisers to organize their ads into a three-tiered structure (ads organized into ad groups, ad groups organized into campaigns). This structure has been the standard for quite some time now, and it seems that FacebookContinue Reading …

Updates Coming to Facebook Ad Audience Targeting

Facebook Ads

Facebook has a lot of data on its users, but only a small portion of that data can be used for ad targeting purposes. This can be frustrating because it forces advertisers to choose broader target audiences than they might prefer. Facebook appears to be taking some steps to fix this problem by updating targetingContinue Reading …

Google to Introduce Flexible Conversions


Conversions remain one of the most important metrics to keep track of when running online advertising campaigns. Google has long offered a handful of conversion metrics, two of which were somewhat cryptically named. There was apparently so much confusion about these two metrics that Google has decided to rename them entirely. “Conversions (1-per-click)” will beContinue Reading …

Find Your Missed AdWords Opportunities


It’s often hard to tell when you’ve missed an opportunity with your online ads. This is especially true when your reporting shows that they’re performing to your expectations. It might just be time to stop resting on your laurels and see what could be waiting out there for your ads. Google’s Solution Since 2009, GoogleContinue Reading …

Why You Need Negative Keywords


An effective keyword strategy is the cornerstone of any successful PPC campaign. When you’re paying for your advertising by the click, you want to make sure your ad is only being viewed by folks who are legitimately interested in what you’re offering. This means meticulously researching your keywords to capture the right traffic. It alsoContinue Reading …

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