This specific kind of advertising lets you take advantage of the exact and precise searching that consumers do online. Whenever people are searching for your kind of business in your local area, make sure they can find you. Mastering the ins and outs of search engine marketing can be a full time job.
Google has been doing a lot of experimentation with search ads, and they recently made what could be a dramatic change for advertisers. All of the existing extensions are text based, with product listings and off-site display ads offering the only option for capturing attention with images. Apparently Google has decided that a highway withContinue Reading …
Until recently, the AdWords interface had separate tools for keyword research and traffic estimation. This meant that research involved a cumbersome step of manually moving data between those tools to get a full picture. On May 20, Google announced the release of the Keyword Planner, which aims to mesh together the two tools into one.Continue Reading …
The average Facebook user will occasionally log in to find out that the experience has changed, sometimes dramatically. Advertisers experience this as well, but at a more rapid pace. Right now Facebook is heading into a major design change that will completely rewrite the book for both groups, and you should be ready to takeContinue Reading …
The three main ingredients in a successful Google AdWords campaign are the landing page, the strategy and the content of the ad itself. We’ve talked about how to Build a Better Landing Page, and the infographic below addresses the campaign strategy with pointers for the actual ads. The folks at TechWyse put this together toContinue Reading …
If your online advertising is bringing you more business than you can handle, you may not need to read this. You can still benefit, though, by learning how you can pay less for the leads you get. How? Build better landing pages. It’s not rocket surgery. If your ad is compelling enough (and that’s aContinue Reading …
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