If your business already shows up at the top of the search results for the products and services you provide in your local area, then you don’t need to know anything more about SEO. If, however, your website isn’t as visible as it should be, you might need some help.
We’ve come full circle with publishing content on the Internet. In the very beginning, it was all about the quality of the content. It didn’t take long for people to begin to tweak and modify their websites in order for the search engines to like them and feature them prominently in search results. And theContinue Reading …
While the bulk of search engine optimizing is done online, not all of your marketing efforts need to originate online. There are a wealth of ways to get links, buzz, and mentions that are beneficial to your overall SEO campaigns that involve starting out in the “real world”. Sponsor an Event Sponsor a Charity AskContinue Reading …
First, what is a Google penalty? Google has two types of penalties; algorithmic and manual. Algorithmic penalties are automated and happen as a result of filters Google uses in its algorithm to remove low-quality pages from its search results. Recent updates to Google’s algorithm have been called Panda, Penguin and the-not-yet-implemented Penguin 2.0. Manual penaltiesContinue Reading …
Before you even think about links, and blogging, and distribution, you need to be able to build a solid foundation for your SEO campaigns first. In an infographic from Backlinko, they list 12 key on-page SEO factors that every ranked page should have. What is on-page SEO? It is exactly what you would think itContinue Reading …
If you have a business website, you’ve undoubtedly heard about keywords and recently you may have heard that keywords don’t really matter. At its most basic, a keyword can be one word or a phrase and has always been used to describe the main topic of a piece of content, usually a web page. OnceContinue Reading …
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