Social Media

Do you know where your ideal customers hang out online? Do you think they know who you are, what you do, how to find you and why they should choose you over your competitors? Social Media has quickly become the preferred way that many consumers reach out to businesses. Are you there?

One Small Business’s Approach to Social Media — with Impressive Results

small business facebook page

Out of Print has a unique product and a unique approach to social media. The New York-based retail company takes the covers of the world’s most beloved books and puts them on T-shirts, phone cases and more. Their products are online and available wholesale, and for every item sold, they donate one book to a community inContinue Reading …

Twitter’s New Profiles: In-Depth Overview


Like many social networks, things on Twitter are changing. They have started rolling out a new design to their pages on Tuesday to a small portion of their users. The new design so far has been activated mostly for celebrities or new users, but it’s coming to everyone soon.  The tweaks come mostly to Twitter’sContinue Reading …

Follow-Up: Facebook Ad Audience Targeting


In February, I wrote a post titled “Updates Coming to Facebook Ad Audience Targeting” that covered updates to the location and demographic options in the Facebook ad interface. At the time, I still didn’t have the full picture of what Facebook would be providing in these updates. The updates have arrived, so now I’ll fillContinue Reading …

Here’s What Not to do on Twitter as a Business


Tons of businesses are using Twitter as a marketing tool and having great success. If used properly, Twitter can be a useful tool for your business to get the word out to your fans about your products and services, news, business updates etc. That being said, there are things that you shouldn’t do on TwitterContinue Reading …

Google+ Adds “Views” Metric to Profiles and Pages

Google+ adds views

Google has recently added “Views” to Google+ profiles and pages. The counter appears right next to your number of Followers on your profile. The Views count includes the number of views you have had to your profile, posts, photos, and videos. While the Google Help Center provides the basics, Google+ Engineer Yonatan Zunger provided more details onContinue Reading …

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