Social Media

Do you know where your ideal customers hang out online? Do you think they know who you are, what you do, how to find you and why they should choose you over your competitors? Social Media has quickly become the preferred way that many consumers reach out to businesses. Are you there?

Joining Forces: Can Social Boost Search?

Integrated Social and Search Maketing

A recent report from Marin Software uncovered some interesting new data about the effects of cross-channel marketing. Search has long dominated the landscape of digital advertising, but social advertising has gained steam in recent years. Many companies are increasing their spend on both strategies in the coming year, but this report suggests that the efforts shouldn’tContinue Reading …

Is That Phone Call Really from Google?

Is that really Google calling?

Small businesses are reporting that after they signed up for a Google+ Local page, they received calls from people who seem to be claiming that they are from Google. These callers are actually unethical sales people from various companies, trying to sell “listing verification” services, among other things. It’s easy to mistake them for GoogleContinue Reading …

One Small Business’s Approach to Social Media — with Impressive Results

small business facebook page

Out of Print has a unique product and a unique approach to social media. The New York-based retail company takes the covers of the world’s most beloved books and puts them on T-shirts, phone cases and more. Their products are online and available wholesale, and for every item sold, they donate one book to a community inContinue Reading …

Twitter’s New Profiles: In-Depth Overview


Like many social networks, things on Twitter are changing. They have started rolling out a new design to their pages on Tuesday to a small portion of their users. The new design so far has been activated mostly for celebrities or new users, but it’s coming to everyone soon.  The tweaks come mostly to Twitter’sContinue Reading …

Follow-Up: Facebook Ad Audience Targeting


In February, I wrote a post titled “Updates Coming to Facebook Ad Audience Targeting” that covered updates to the location and demographic options in the Facebook ad interface. At the time, I still didn’t have the full picture of what Facebook would be providing in these updates. The updates have arrived, so now I’ll fillContinue Reading …

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