The Pros and Cons of Word-of-Mouth Advertising for Attorneys – Market Intel

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As a researcher, one of the most common answers I get when I ask businesses how their customers find them is “word-of-mouth.” This is a strong belief and there is definitely truth to it. A lot of people do ask friends, family members, colleagues, other businesses, etc. for recommendations. However, most of those people willContinue Reading …

How Consumers Select Attorneys – Market Intel

How Consumers Choose an Attorney

Understanding how consumers are searching for your firm is critical to understanding where to place your advertising dollars. SuperMedia recently commissioned two studies conducted by independent research firms designed to understand media use among consumers seeking an attorney or law firm.  This study investigates how consumers search, what media they use and the effectiveness ofContinue Reading …

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