9th Circuit U.S. Court of Appeals Unanimously Rules: Yellow Pages Directories are Fully Protected Speech

October 15, 2012: The 9th Circuit U.S. Court of Appeals released a unanimous decision which holds that under the First Amendment, Yellow Pages directories are “fully protected speech” and not “commercial speech.”  The appeals court determined that print directories are entitled to the same standards under the First Amendment as newspapers, magazines, etc. “Although portions of the directories are obviously commercial in nature, the books Continue Reading …

Yellow Pages Opt Out

Watch the short video below to find out how to opt out of yellow pages delivery: SuperMedia LLC is a member of the Local Search Association, and is committed to supporting local businesses and consumers in an environmentally responsible way. Because of that, we follow the guidelines in the Commitment to Consumer Choice found in the Industry Environmental Guidelines. Did You Know? Directory paper does not come from freshly cut Continue Reading …

IYP Offer Everything You Need

In 2007, the Local Search Association, formerly the Yellow Pages Association, collaborated with national environmental organizations and government agencies to understand how the Yellow Pages (YP) industry could reduce its carbon footprint. The result of this collaboration is the Industry Environmental Guidelines, which cover the following areas: Resource reduction: this guideline encourages Yellow Pages publishers to reduce the number of Continue Reading …

Print YP Produce Less Waste

One of the many ways in which Yellow Pages publishers have made it easier than ever for consumers to reduce their carbon footprints is by showing consumers how to recycle outdated print directories. Following are a few ways that the Yellow Pages industry makes recycling old phone books both simple and effective: Promoting Local Recycling Programs SuperMedia is not only one of the major Yellow Pages publishers in the industry, but the company is Continue Reading …

Yellow Pages Publishers Make It Easy to Recycle

For 130 years, the Yellow Pages industry has worked to connect businesses with consumers who need their products and services. However, even as the world's first true search engine, Yellow Pages products are far from antiquated. Throughout the last decade, the Yellow Pages industry has taken many steps to meet the evolving needs of consumers, including going green with its directories. Here are a few ways that the Yellow Pages are green: More Continue Reading …

Are Yellow Pages Really Green?

One of the myths that has recently cycled about print Yellow Pages (PYP) is that they pollute the environment. However, recent research from the Local Search Association, recently the Yellow Pages Association, indicates otherwise. In fact, the Yellow Pages industry actually has quite a long history of environmental responsibility, and PYP publishers are currently taking steps to promote recycling programs. Following are a few ways that PYP Continue Reading …

PYP Promote Recycling

Since more consumers are looking for ways to reduce their carbon footprint and impact on the environment, so too is SuperMedia. As part of this initiative, SuperMedia is collaborating with the Local Search Association, previously the Yellow Pages Association, to make Yellow Pages production much more eco-friendly. Following are some ways that SuperMedia is helping consumers go green with Yellow Pages: Recycled Paper for Directories One of the Continue Reading …

Why Use Online Yellow Pages?

The Local Search Association, previously the Yellow Pages Association, recently released the results of its Local Media Tracking Survey, which measures usage for print and Internet Yellow Pages in 2010. In the wake of a difficult economy, many people have feared the decline of the Yellow Pages. However, the results from this study, which cites data from Burke and comScore, show quite the opposite. When combined, print and Internet Yellow Pages Continue Reading …

What Makes Internet Yellow Pages So Helpful?

As more consumers have begun to recognize the benefits of using Internet Yellows Pages to find information about products and services from businesses in their area, Internet Yellow Pages usage has increased tremendously to the point that online directories have become a necessity for many companies. In fact, a recent study by CRM Associates has revealed that 5.6 billion people referenced the Internet Yellow Pages in 2010.1 There are many Continue Reading …

Benefits of Using Internet Yellow Pages

As more people have turned to the Internet for many of their purchasing needs, Yellow Pages publishers have taken the initiative to make information about local businesses readily available to these consumers. While some people may think that Internet Yellow Pages do not compare to businesses' websites, recent Internet Yellow Pages usage statistics from the Local Search Association prove that a tremendous increase in the annual growth of local Continue Reading …

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