Survey: Millennials Send Mixed Message on Advertising

The argument that Millennials -- the savviest of the tech-consuming generations -- ignore traditional forms of advertising and can be hooked only by digital ads is apparently a losing one. Recent polling by Adroit Media paints a mixed message about the effectiveness of traditional advertising on Millennials, but it also revealed one truth that can't be ignored by marketers: in the sea of computers, tablets, phablets and smartphones, television Continue Reading …

US Retail Ecommerce Sales Continue to Rise

Ecommerce continues to increase its share of retail sales in the U.S., according to a new report from digital marketing analyst eMarketer. Total retail sales are projected to approach the $5 trillion mark, with over $300 billion of that generated through ecommerce. Growth in the emarket percentage of overall retail sales shows steady gains and is projected to rise from the 2013 mark of 5.8 percent to almost 9 percent over the next four years, Continue Reading …

House Rep. Advocates on the Hill for Small Business Government Contracts

This past week on Capitol Hill, one of the topics brought up for discussion was government contracts for small businesses. On Wednesday, U.S. Rep. Sam Graves (R-MO), who introduced the Greater Opportunities for Small Business Act of 2014 earlier this year and serves as a chairman of the House Committee on Small Business, formally asked the House Armed Services Committee to include more contracts for small businesses in a defense spending bill for Continue Reading …

Good News: The Start-Up Rate is Falling

At first blush, the revelation of recent data showing that fewer people started their own businesses last year than in previous years does not appear to be good news. But that spin would also be a classic example of viewing the glass as half empty. A peek under the surface of that information reveals signs of a healthier economy, and suddenly the shrinking number of new entrepreneurs is not such bad news after all. The Kaufman Foundation Continue Reading …

Women Entrepreneurs Optimistic About the Future of Their Businesses

According to the 2014 State of Women-Owned Businesses Report, an annual survey commissioned by the National Association of Women Business Owners and Web.com, 89 percent of women entrepreneurs surveyed are hopeful about the future of their businesses despite the harsh winter wreaking havoc on the economy. Additionally, 92 percent of respondents predict more women will start businesses this year. But, not all of the findings were positive. Continue Reading …

First Quarter Paid Search Spend Grows, though Mobile is Mellowing

Between both Year-over-Year (YoY) and Quarter-over-Quarter, spending on search advertising rose in the first quarter of 2014, this according to a report from IgnitionOne, a company that generates paid search for advertising agencies and major brands. The total increase is 8 percent, with YoY click-through rates seeing the biggest gains at 23 percent, while paid search clicks increased by 5 percent. Although impressions fell by fifteen percent, Continue Reading …

Court Ruling on Debit Swipe Fees Means High Costs for Small Business

At least two decades ago, use of debit cards began replacing checks for retail transactions. Then, according to The New York Times, debit card transactions were far less time-consuming, awkward, and costly to complete than check transactions. Tom Robinson, owner of about 34 Rotten Robbie San Francisco Bay Area gas stations, said he tested a debit card reader at the time. “We did an early test with Bank of America where we mounted these funny Continue Reading …

Franchising Proves to Be Smart Business Move for Former Drill Sergeant

A new business has been launched by retired U.S. Army drill sergeant Ron Adams that is demonstrating how franchising can work for military veterans. After 24 years of service that included three tours in the Middle East, Adams has taken the extensive leadership skills he learned in the field and used them to open an N-Hance Wood Renewal franchise model in Columbia, South Carolina. Not only does his business provide local job opportunities for Continue Reading …

Climate for Sales of Small Businesses Improving

While the numbers of those who start a small business bent on selling it once it's on firm footing are dwarfed by the legion of entrepreneurs in it for the long haul, newbies and veteran business owners alike are finding the climate for selling what they started better than it has been in years. As Marketplace.org's Grace Hood wrote March 31, sales of small businesses have been increasing, and the market for small business sales has steadily Continue Reading …

U.S. Small Business Borrowing Hit Five Month Low in February

According to the Thomson Reuters/PayNet Small Business Lending Index, borrowing by U.S. small businesses fell to 110.5 in February from 116.5 in January – the lowest it’s been since September 2013. Considering that the index was at an almost seven-year high in December, the unseasonably cold weather experienced at the end of 2013 and in the first part of 2014 is the most likely culprit. In fact, experts predict that business growth in the Continue Reading …

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