Local Retailers Find Shopping Small a Big Success in 2013

Through the din of the tsunami of advertising for Black Friday and Cyber Monday holiday sales at the big box stores, shoppers responded to the message sent from their own neighborhoods last week with a considerable spending spree at locally owned, independent shops on Small Business Saturday. According to a recent report by the National Federation of Independent Businesses (NFIB), more shoppers were aware of the "Shopping Small" campaign this Continue Reading …

Turn Small Business Saturday 2013 into a Celebration of All That Your Business Is

Betwixt and between the madness of Black Friday and the frenetic clicking of Cyber Monday sits Small Business Saturday - an oasis of calm in the corporate-fueled feeding frenzy that kicks off the holiday season. But where there is chaos, there is opportunity, and Small Business Saturday presents the perfect opportunity to market yourself, bring in customers old and new and start the holiday season off on the right note. With a dash of initiative Continue Reading …

Convert Your 2013 Small Business Saturday Event into Everyday Opportunities

The party’s over, the fluorescents flicker and dim, and you close the doors on a successful Small Business Saturday 2013. But what now? While the big surge in sales may be great for the bottom line temporarily, you need to take charge and use the goodwill, information, and buzz generated by the day as a springboard into a great holiday season and the next twelve months and further. This is the time to go beyond relying on walk-in trade and build Continue Reading …

Some Interesting Facts about Holiday Shopping

Small Business Saturday (SBS) is one of the busiest holiday shopping days of the year, alongside Black Friday and Cyber Monday. Thus, as a small business it is critical that you have the right marketing plan in place to help bring people to your store and/or your website, both on SBS and throughout the remainder of the holiday shopping season. Here are some interesting facts and statistics about holiday shopping that small business owners need to Continue Reading …

The Success of Small Business Saturday 2012

Conceived by American Express in 2010, the hope of the Small Business Saturday marketing campaign has been to encourage consumers to buy at locally owned stores. American Express encouraged their customers to do so with the offer of a $25 rebate. An added benefit of the campaign has been no door busting or loss of the Thanksgiving holiday for small business owners. Leslie Bowers, who owns a natural bath boutique in Louisville, Kentucky, Peace Continue Reading …

Shop Small Business on November 24

Shop Small Business

Do you know how Small Business Saturday® got its start? Started in 2010 by American Express, this is an effort to encourage consumers to shop at their local small businesses on the Saturday following Thanksgiving. Small businesses are said to create half the jobs in the private sector, and those who shop at their local small businesses are helping to stimulate the local economy. One study has shown that $45 of every $100 spent at small, local Continue Reading …

Why Shop Local Stores? Ten Reasons to Stay Local

Shop Local Stores

If you are looking to shop local stores this holiday season, Small Business Saturday is a great place to start. For the third year in a row, American Express is sponsoring an effort to shift consumer focus to local businesses nationwide. This year, Small Business Saturday falls on Saturday, November 24, 2012, over Thanksgiving weekend, right in between Black Friday and Cyber Monday. So what’s in it for you the consumer to shop small businesses Continue Reading …

Shop Local on Small Business Saturday

Shop Local on November 24

Shop Local for Holiday Shopping on Small Business Saturday While Black Friday may be a day for the masses to hit the mall, and Cyber Monday is a day to give in to your urges to buy all those fabulous electronics, Small Business Saturday, sandwiched between the two, is the perfect opportunity to shop local and mark some names off your gift buying list. When you shop local, you are not only supporting the individual store, but you’re also Continue Reading …

Shop Small and Make a Big Contribution

Shop Small

Between the hustle and bustle of Black Friday, and the computer-crashing prospects of Cyber Monday, is an oasis from the post-Thanksgiving maddening dash to collect your cash. Small Business Saturday is an opportunity for you to “Shop Small”, to patronize those local businesses in your community that are the core of a strong local economy. Why shop small businesses? When you shop at local small businesses, your purchases can have greater Continue Reading …

Small Business Saturday – The Big Event for Local Businesses

Shop Small

Saturday, November 24, 2012 is Small Business Saturday When you say “Thanksgiving”, most retailers naturally think of Black Friday or Cyber Monday.  Well thanks to American Express, Small Business Saturday® is changing the focus from big box retailers and online merchants to local businesses like yours. In 2010, American Express launched a movement dedicated to supporting small businesses nationwide.  They proclaimed the Saturday after Continue Reading …

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