Conceived by American Express in 2010, the hope of the Small Business Saturday marketing campaign has been to encourage consumers to buy at locally owned stores. American Express encouraged their customers to do so with the offer of a $25 rebate. An added benefit of the campaign has been no door busting or loss of the Thanksgiving holiday for small business owners. Leslie Bowers, who owns a natural bath boutique in Louisville, Kentucky, Peace Continue Reading …
Shop Small Business on November 24
November 20, 2012
Do you know how Small Business Saturday® got its start? Started in 2010 by American Express, this is an effort to encourage consumers to shop at their local small businesses on the Saturday following Thanksgiving. Small businesses are said to create half the jobs in the private sector, and those who shop at their local small businesses are helping to stimulate the local economy. One study has shown that $45 of every $100 spent at small, local Continue Reading …
Why Shop Local Stores? Ten Reasons to Stay Local
November 12, 2012
If you are looking to shop local stores this holiday season, Small Business Saturday is a great place to start. For the third year in a row, American Express is sponsoring an effort to shift consumer focus to local businesses nationwide. This year, Small Business Saturday falls on Saturday, November 24, 2012, over Thanksgiving weekend, right in between Black Friday and Cyber Monday. So what’s in it for you the consumer to shop small businesses Continue Reading …
Shop Local on Small Business Saturday
November 7, 2012
Shop Local for Holiday Shopping on Small Business Saturday While Black Friday may be a day for the masses to hit the mall, and Cyber Monday is a day to give in to your urges to buy all those fabulous electronics, Small Business Saturday, sandwiched between the two, is the perfect opportunity to shop local and mark some names off your gift buying list. When you shop local, you are not only supporting the individual store, but you’re also Continue Reading …
Shop Small and Make a Big Contribution
October 29, 2012
Between the hustle and bustle of Black Friday, and the computer-crashing prospects of Cyber Monday, is an oasis from the post-Thanksgiving maddening dash to collect your cash. Small Business Saturday is an opportunity for you to “Shop Small”, to patronize those local businesses in your community that are the core of a strong local economy. Why shop small businesses? When you shop at local small businesses, your purchases can have greater Continue Reading …
Small Business Saturday – The Big Event for Local Businesses
October 24, 2012
Saturday, November 24, 2012 is Small Business Saturday When you say “Thanksgiving”, most retailers naturally think of Black Friday or Cyber Monday. Well thanks to American Express, Small Business Saturday® is changing the focus from big box retailers and online merchants to local businesses like yours. In 2010, American Express launched a movement dedicated to supporting small businesses nationwide. They proclaimed the Saturday after Continue Reading …
