SuperMedia Lends its Support to Small Business Saturday®

DALLAS – SuperMedia announces its participation in this year’s Small Business Saturday, Nov. 24, 2012. Small Business Saturday is a day dedicated to strengthening the community by supporting local, independently owned small businesses.

American Express, founding partner of Small Business Saturday, is preparing for the third annual initiative. In 2011, millions of consumers shopped at small businesses on Small Business Saturday.[1]

SuperMedia recognizes the importance of supporting small business, the jobs they help create and the culture they instill in local communities. According to the Small Businesses Association, small businesses nationwide have accounted for 65 percent of net new jobs created over the past 17 years and represent 99.7 percent of all employer firms.

GETTING INVOLVED IN SMALL BUSINESS SATURDAY

SuperMedia has created a Small Business Saturday page on Superpages.com to drive consumer traffic toward the event. The page includes a “Share a Story” section where consumers can write about their favorite small businesses, as well as links to Small Business Saturday blog posts and Twitter mentions.

American Express has created a variety of ways to help raise awareness about the importance of supporting small businesses and motivate consumers to Shop Small®. Small business owners and their supporters can visit ShopSmall.com to take advantage of some of these tools, including:

  • Free online advertising for qualifying small business owners[2]
  • Social media tools to help local businesses spread the word about Small Business Saturday
  • Personalized point-of-purchase materials for small business owners to show their involvement in the program
  • Searchable maps where consumers can search for American Express Card accepting small businesses near them


[1] Based on 2011 Small Business Saturday consumer survey, by Echo Research, commissioned by American Express.

[2] Eligibility restrictions apply. Ads are available while supplies of inventory last. See Terms and Conditions, available at ShopSmall.com/business-advertising, for complete details.

About Andy Shane

Whether it is media relations, corporate communications, public relations, internal, external or employee relations, Andy Shane has spent more than 20 years developing compelling key messages that resonate with the appropriate audiences. Follow Andy on Twitter @aesdallastexas

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