DALLAS, July 20, 2012 – SuperMedia is thrilled to announce the debut of its new advertising campaign dubbed “The Wheel,” which highlights the award-winning Superpages Mobile App. The multichannel campaign was created in conjuncture with SuperMedia’s Dallas-based advertising agency, TM Advertising.
The app, which won an Appy Award for the Best Marketing and Advertising App in 2012, has a unique animated wheel feature, which allows users to find constantly updated local information for restaurants, retailers and services, as well as a number of other subcategories simply and incredibly quickly by spinning the wheel. Other innovations for the free app include voice-activated search, intelligent auto-fill and a 3-D augmented reality viewer.
With the goal of becoming the preferred mobile local search tool, the campaign is focused on driving downloads and increasing awareness and usage of the Superpages app.
While the campaign contains many spokes, the TV creative focuses on the evolution of the wheel through history, all to put a spotlight on how the Superpages mobile app has evolved local search so users can find local businesses easier and much quicker. Not only can the wheel take you places, but now, it can find them for you, too. The closest pizza joint. A tire shop within five miles with the best reviews. The lowest gas prices in your neighborhood. The wheel can take you there.
“We kept coming back to this unique ‘wheel’ device the app has that is, frankly, addictive… and perfect as an advertising mnemonic,” explained Bill Oakley, Chief Creative Officer at TM.
The creative formats include a 30-second video for television, Web and mobile media, 30- and 60-second radio spots, print ads, stadium signage and digital promotions.