In 2007, the Local Search Association, formerly the Yellow Pages Association, collaborated with national environmental organizations and government agencies to understand how the Yellow Pages (YP) industry could reduce its carbon footprint. The result of this collaboration is the Industry Environmental Guidelines, which cover the following areas: Resource reduction: this guideline encourages Yellow Pages publishers to reduce the number of Continue Reading …
Tablets Enter the Yellow Pages Market
July 28, 2011
As more people switch to mobile devices that allow them to handle all aspects of communication with a single handheld device, Yellow Pages companies have developed mobile apps that allow consumers to find everything they want to know about products and services from local businesses. A recent analysis from the Local Search Association focused on core mobile usage behaviors has recently indicated that consumers use their mobile devices more than Continue Reading …
What Makes Internet Yellow Pages So Helpful?
July 25, 2011
As more consumers have begun to recognize the benefits of using Internet Yellows Pages to find information about products and services from businesses in their area, Internet Yellow Pages usage has increased tremendously to the point that online directories have become a necessity for many companies. In fact, a recent study by CRM Associates has revealed that 5.6 billion people referenced the Internet Yellow Pages in 2010.1 There are many Continue Reading …
Benefits of Using Internet Yellow Pages
July 25, 2011
As more people have turned to the Internet for many of their purchasing needs, Yellow Pages publishers have taken the initiative to make information about local businesses readily available to these consumers. While some people may think that Internet Yellow Pages do not compare to businesses' websites, recent Internet Yellow Pages usage statistics from the Local Search Association prove that a tremendous increase in the annual growth of local Continue Reading …
Internet Yellow Pages: Usage Statistics
July 25, 2011
One of the main myths that has been circling recently is that no one uses the print or Internet Yellow Pages anymore. However, the Local Search Association, formerly the Yellow Pages Association, and two research partners (Burke and comScore) have just released a new study whose data once more reinforces that print Yellow Pages and its sister Internet Yellow Pages products continue to produce the largest audience of any medium for consumers Continue Reading …
