What is content marketing, you ask? Very simply, it’s when you publish useful, non-advertisey content (text, photos, videos, audio, surveys, widgets, reports, white papers, etc.) for your target audience to find. At the end of the day, your goal may be to convert some of the consumers of your content into customers or you mayContinue Reading …
If you are a business entering the social world, or currently involved in the social would, it would be wise to understand what exactly is happening in each community. In this infographic by GSMI they break down the social channels by the numbers in a side by side comparison. As a business currently involved inContinue Reading …
When it comes to creating a successful blog, it’s important to determine what you want the blog to accomplish. For example, you may want to educate your readers about some specific services or products, or answer some common questions you get from current customers. However you decide to position your blog, it’s essential to knowContinue Reading …
The average Facebook user will occasionally log in to find out that the experience has changed, sometimes dramatically. Advertisers experience this as well, but at a more rapid pace. Right now Facebook is heading into a major design change that will completely rewrite the book for both groups, and you should be ready to takeContinue Reading …
If you’ve given more thought to what it says on your business cards than what your website says about your business, you might be better off without a website. You know the old saying “You only have one chance to make a first impression”? That applies to your business website. It’s a representative of yourContinue Reading …
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