The time to ready your business for the Mobile Web’s obvious rise to supremacy is now. Smart phones, smart devices and mobile voice searching will soon be the primary means customers use to find your company and products.
In fact, by 2014 mobile use is predicted to overtake desktop computer use according this infographic by Alchemy Viral. And with Siri rolled out on millions of iOS devices, voice search has more than established its foothold in the world of SEO.
If you are not already, it is essential that you to pay attention to Siri. Siri bypasses traditional search engines, paid placement and delivers results based on context, proximity and current location. Therefore, the best way to get your company in front of Siri users is to identify the sites that power Siri’s voice search results (see below), and then optimize your listing or presence on those sites.
Some of the more compelling points in the infographic:
50% of consumers would not recommend a business with a bad mobile site, while 40% said they would use a competing business if it provided a better mobile experience.
A faster site will make for a better mobile user experience.
Mobile users are often on the go and do not have the same goals as those sitting at a computer. Create customer mobile content to give researchers exactly what [they] are looking for.
Infographic by Alchemy Viral